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Approaching Valuations for Creators

Approaching Valuations for Creators

Approaching Valuations for Creators

What am I worth and why working with VCs matter.

Probably my most common question during my time consulting with all kinds of Creators (massive and small) is how much is this worth? What can I sell this for today?

That’s a great question. Once you realize how relatively lucrative buying and selling Creator-related assets (Channels, Equities, etc.) then you’re like: Sure, but how much can I make today?

I write specifically for those who want to be venture-sized. This means outcomes that can be billion dollar companies — so there’s my bias. But half of this job is knowing how to Recycle or how to press the Abort Button on a company to let the Founder do what they have to do.

With that being said, if you were to shop around for a valuation today, there are three valuations you will get:

  1. The Straight-Shot PE Answer
  2. The Sprinkles VC answer
  3. The Fast-Food Bad Answer

It is way more common to get the 1) Fast Food 2) Straight-Shot answers than the 3) Sprinkles answer.

The Straight Shot.

To make your life easy: I made a calculator.

This is because, as obvious as it sounds, the Straight Shot answer comes from your neighborhood, prescriptive investors. This doesn’t always mean that they have to be PE’s necessarily (they’re probably Growth VCs that happen to be in non-Growth VC), but you can tell when that’s the answer you’re getting.